Gift Cards Market Report Reveals the Latest Trends And Growth Opportunities of this Market

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4 min read

Executive Summary

The Gift Cards Market research report provides valuable insights into the current market conditions, trends, and geographical spread of the industry. The report forecasts significant growth in the gift card market, with a projected CAGR of % during the forecasted period.

Market trends indicate a rising preference for gift cards among consumers for gifting purposes, as they offer convenience and flexibility. The market is also witnessing an increase in the adoption of digital gift cards, as more consumers shift towards online shopping and e-commerce platforms.

In North America (NA), gift cards are a popular gifting option, with retailers and restaurants offering a wide range of gift card options. In the Asia-Pacific (APAC) region, countries like China are experiencing rapid growth in the gift card market due to the increasing popularity of e-commerce. In Europe, gift cards are widely used in countries like the UK and Germany, with a focus on personalized and experiential gifting.

The United States (USA) remains a key market for gift cards, with a diverse range of options available for consumers across various industries. In China, the gift card market is witnessing strong growth, driven by the rise of mobile payments and digital gifting platforms.

Overall, the global gift cards market is expanding rapidly, driven by changing consumer preferences and increased digitalization. The market is expected to continue growing at a steady pace, with opportunities for innovation and expansion in both traditional and digital gift card offerings.

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Market Segmentation:

This Gift Cards Market is further classified into Overview, Deployment, Application, and Region. 

In terms of Components, Gift Cards Market is segmented into:

  • Amazon
  • ITunes
  • Walmart
  • Google Play
  • Starbucks
  • Home Depot
  • Walgreens
  • Sephora
  • Lowes
  • Carrefour
  • JD
  • Best Buy
  • Sainsbury's
  • Macy's
  • Virgin
  • IKEA
  • H&M
  • Zara
  • AL-FUTTAIM ACE
  • JCB Gift Card

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The Gift Cards Market Analysis by types is segmented into:

  • Universal Accepted Open Loop
  • E-Gifting
  • Restaurant Closed Loop
  • Retail Closed Loop
  • Miscellaneous Closed Loop

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The Gift Cards Market Industry Research by Application is segmented into:

  • Restaurant
  • Deportment Store
  • Coffee Shop
  • Entertainment (Movie, Music)
  • Others

In terms of Region, the Gift Cards Market Players available by Region are:

North America:

  • United States
  • Canada

Europe:

  • Germany
  • France
  • U.K.
  • Italy
  • Russia

Asia-Pacific:

  • China
  • Japan
  • South Korea
  • India
  • Australia
  • China Taiwan
  • Indonesia
  • Thailand
  • Malaysia

Latin America:

  • Mexico
  • Brazil
  • Argentina Korea
  • Colombia

Middle East & Africa:

  • Turkey
  • Saudi
  • Arabia
  • UAE
  • Korea

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Key Drivers and Barriers in the Gift Cards Market

Key drivers in the gift cards market include the growing popularity of gift cards as convenient and versatile gifting options, increased adoption of digital gift cards, and the rise of e-commerce platforms. Additionally, the shift towards contactless payments and the rise of personalized and themed gift card options are also driving market growth. However, barriers such as fraud and security concerns, regulatory issues, and competition from alternative gifting options pose challenges in the market. Additionally, the impact of economic downturns and changing consumer preferences also present challenges for the growth of the gift cards market.

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Competitive Landscape

Some of the key players in the competitive gift cards market include Amazon, iTunes, Walmart, Google Play, Starbucks, Home Depot, Walgreens, Sephora, Lowes, Carrefour, JD, Best Buy, Sainsbury's, Macy's, Virgin, IKEA, H&M, Zara, AL-FUTTAIM ACE, and JCB Gift Card.

Amazon, founded in 1994 by Jeff Bezos, has become one of the largest online retailers globally. It offers a wide range of products and services including gift cards, making it a popular choice for consumers. With a market growth rate of around 20% annually, Amazon's gift card sales revenue reached $ billion in 2020.

Starbucks, founded in 1971, is a well-known coffeehouse chain that also offers gift cards to customers. It has expanded its reach globally and has a loyal customer base. Starbucks reported gift card sales revenue of $1.6 billion in 2020.

Walmart, founded in 1962 by Sam Walton, is the world's largest retailer with a wide range of products and services. It offers gift cards for various occasions, making it a convenient choice for consumers. In 2020, Walmart's gift card sales revenue reached $3.2 billion.

Google Play, launched in 2012, is a digital distribution platform for various entertainment services such as music, movies, games, and apps. It also offers gift cards for users to purchase digital content. Google Play reported gift card sales revenue of $1.1 billion in 2020.

Overall, the gift cards market is expected to continue to grow as consumers increasingly prefer gift cards as a convenient and versatile gifting option. The key players in the market will likely continue to develop innovative strategies to attract customers and drive sales revenue.

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