Insights into Men’s Grooming Market Share and Competitive Landscape for period from 2024 to 2031
The "Men’s Grooming Market" is focused on controlling cost, and improving efficiency. Moreover, the reports offer both the demand and supply aspects of the market. The Men’s Grooming market is expected to grow annually by 7.7% (CAGR 2024 - 2031).
This entire report is of 103 pages.
Men’s Grooming Introduction and its Market Analysis
Men’s Grooming market reports highlight a growing industry focusing on personal care products for men. The target market consists of men of all ages seeking grooming products such as skincare, haircare, and shaving essentials. Major factors driving revenue growth include increasing male grooming consciousness, grooming trends, and product innovation. Key players in the market such as Molton Brown, L’Oreal, Unilever, Estee Lauder, and Coty are investing in research and development to meet evolving consumer demands. The report's findings emphasize the importance of product diversification, marketing strategies, and staying ahead of trends to remain competitive in the dynamic Men’s Grooming market.
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The men's grooming market is a rapidly growing industry encompassing cosmetics, toiletries, shaving products, and skin care. These products are widely available in supermarkets, hypermarkets, grocery and retail stores, as well as online. Consumers can easily access a wide range of grooming products to meet their specific needs and preferences.
Regulatory and legal factors play a significant role in the men's grooming market, ensuring the safety and efficacy of products. Many countries have specific regulations governing the use of certain ingredients in cosmetics and toiletries, as well as labeling requirements to provide consumers with accurate information about the products they are using. Additionally, companies must adhere to laws regarding advertising claims and marketing practices to prevent misleading consumers.
Overall, the men's grooming market continues to thrive as more men prioritize self-care and grooming routines. With easy access to products in various retail outlets and online channels, consumers can find high-quality grooming products to enhance their personal care routines. Compliance with regulatory and legal factors is crucial for companies operating in this market to ensure consumer safety and trust.
Top Featured Companies Dominating the Global Men’s Grooming Market
The men’s grooming market has seen significant growth in recent years, with an increasing number of companies entering the space to capitalize on this trend. Some of the key players in the men’s grooming market include Molton Brown, L'Oreal, Unilever, Estee Lauder, and Coty.
Molton Brown is a luxury British skincare and grooming brand known for its high-quality products and sophisticated packaging. L'Oreal, a global leader in the beauty industry, has a strong presence in the men’s grooming market with brands like L'Oreal Men Expert and Baxter of California. Unilever, the parent company of popular men’s grooming brand Dove Men+Care, has a wide range of products catering to the grooming needs of men.
Estee Lauder, a well-known name in the beauty industry, has a men’s grooming line under the brand Lab Series. Coty, a multinational beauty company, offers men’s grooming products under brands like Calvin Klein and Hugo Boss.
These companies use various marketing strategies to grow the men’s grooming market, including product innovation, celebrity endorsements, and social media marketing. By launching new products tailored to the specific needs of men and expanding their distribution channels, these companies aim to capture a larger share of the growing market.
In terms of sales revenue, L'Oreal reported a revenue of $ billion in 2020, Unilever reported a revenue of €50.7 billion in 2020, and Estee Lauder reported a revenue of $14.3 billion in 2020. These figures highlight the significant size and growth potential of the men’s grooming market for these companies.
- Molton Brown
- L Oreal
- Unilever
- Estee Lauder
- COTY
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Men’s Grooming Market Analysis, by Type:
- Cosmetics
- Toiletries
- Shaving products
- Skin care
Men's grooming products can be categorized into cosmetics, toiletries, shaving products, and skin care. The demand for men's grooming products has been on the rise due to increasing awareness about personal hygiene and overall grooming. Cosmetics such as foundation and concealer help men achieve a flawless complexion, while toiletries like body wash and deodorant cater to their daily grooming needs. Shaving products like razors and shaving creams are essential for maintaining a clean-shaven look, and skin care products such as moisturizers and anti-aging creams help improve skin health. Together, these categories contribute to the growth of the men's grooming market.
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Men’s Grooming Market Analysis, by Application:
- Supermarket/ Hypermarket
- Grocery/Retail Store
- Online
Men's grooming products are widely available in supermarkets, hypermarkets, grocery stores, retail outlets, and online platforms. In supermarkets and hypermarkets, men's grooming products are displayed prominently to attract the attention of shoppers. In grocery stores and retail outlets, men's grooming products are stocked strategically to cater to specific target customers. Online platforms offer a wide range of men's grooming products with the convenience of shopping from home. The fastest growing application segment in terms of revenue is online, as more men are opting to purchase grooming products online for ease and accessibility.
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Men’s Grooming Industry Growth Analysis, by Geography:
North America:
- United States
- Canada
Europe:
- Germany
- France
- U.K.
- Italy
- Russia
Asia-Pacific:
- China
- Japan
- South Korea
- India
- Australia
- China Taiwan
- Indonesia
- Thailand
- Malaysia
Latin America:
- Mexico
- Brazil
- Argentina Korea
- Colombia
Middle East & Africa:
- Turkey
- Saudi
- Arabia
- UAE
- Korea
The men’s grooming market is experiencing significant growth in regions such as North America (United States, Canada), Europe (Germany, France, ., Italy, Russia), Asia-Pacific (China, Japan, South Korea, India, Australia, Indonesia, Thailand, Malaysia), Latin America (Mexico, Brazil, Argentina, Colombia), and Middle East & Africa (Turkey, Saudi Arabia, UAE). The Asia-Pacific region is expected to dominate the market with a market share of 36%, followed by North America with 31%, Europe with 27%, and Latin America and Middle East & Africa with 4% each. The global men’s grooming market is expected to reach a valuation of $166 billion by 2025.
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